Boost Your Lead Generation Game: 35 Lead Magnets by B2B Tech Companies!🏆

10 Insights from HubSpot's Top Lead Magnets ☝️

Author

Alina Zaiets
July 11, 2023

Hey, marketing people!

Today, let’s talk about:

  • 35 Lead Magnets By B2B Tech Companies. We'll dig into the lead magnets commonly used by B2B tech companies and find out what we can learn from their strategies.

  • 10 Things We Can Learn From HubSpot Lead Magnet. You can find some lessons from HubSpot's lead magnet that you can apply to your own marketing game.

Lead magnets can take on many forms, like Ebooks, whitepapers, guides, checklists, templates, video tutorials, webinars, free trials, discounts, etc.

What are the most common lead magnets among B2B tech companies?

After doing some browsing, we've handpicked the 35 cool lead magnets.

Here's what we found:

  • 14 Ebooks

  • 6 templates

  • 5 whitepapers

  • 4 reports

  • 3 guides

  • 2 infographics

  • & 1 webinar recording

As you can see, Ebooks seem to be the most popular option. Especially “all you need to know about outsourcing software development” ones.

And you know what else caught our attention?

Whitepapers, reports, and Ebooks that target specific industries like healthcare or fintech.

These are more targeted & efficient when it comes to incorporating them in lead generation campaigns. They give you a credibility boost.

Here's an example from the SPRO company of a fintech-focused whitepaper. What do we like about it?

  • The newsletter has a fintech theme, which is part of their strategy.

  • They kicked things off by addressing some numbers that highlight the pain points in the industry.

  • People really enjoy checklists and best practices because they're easy to read and put into action.

10 Things We Can Learn From HubSpot Lead Magnets

So, when I think of lead magnets, the first thing that pops into my head is HubSpot. They've really made a name for themselves in popularizing the term "lead magnet" and promoting it as a crucial part of inbound marketing.

What insights can we gather from this HubSpot lead magnet?

  1. Separate landing page for each free material.

  2. Brief description & outline of the material, sometimes with snapshots.

  3. FAQs section to address any additional questions people may have.

4. Contact form that includes fields that are actually useful for the company.

5. Option to download the material and a CTA to explore the related promoted product.

6. Clear and well-structured outline.

7. Also, the design part is important, ensuring a perfect balance between images and text.

8. CTA in the end pushes the prospects further down the marketing funnel.

9. Important: the lead magnet is always linked to relevant blog pages.

10. Ensure the lead magnet gets sent to the recipient's inbox. Also, make sure to build a nice nurturing strategy to keep the contacts updated on your company affairs.

And that's all for now! 💛

If you have any favourite lead magnets, feel free to share them with us. We'd love to expand our collection.

Take care and stay safe!

Best regards,

Alina at Marketing Pot